Privacy Policy

How to Birth a Mother (“we,” “us,” or “the practice”) is operated by Therese Röjsäter. This policy explains what personal data we collect, why we collect it, how we use it, and the rights you have under the EU General Data Protection Regulation (GDPR).

1. Data we collect

Information you give us directly. When you book a discovery call, fill in a contact form, or subscribe to the newsletter, we collect: your name, email address, phone number (if you provide it), the content of any message you send, and any information you choose to share about your pregnancy, prior births, or care preferences.

Information collected automatically. Our hosting provider logs standard request data: IP address, browser type, pages visited, and timestamps. This is used for security and basic site analytics. We do not run advertising or tracking cookies.

Booking platform. Discovery calls are scheduled through Cal.com (cal.eu). When you book, Cal.com processes your name, email, time zone, and selected appointment details on our behalf. Cal.com's privacy policy applies in parallel to ours.

2. How we use it

We use your data to schedule and conduct discovery calls, deliver doula services if you engage them, send the newsletter you subscribed to, respond to your questions, and meet our legal and accounting obligations. We do not sell your data, and we do not share it with third parties for marketing purposes.

3. Legal basis

We process your data on the basis of: (a) your consent, when you subscribe to a newsletter or initiate contact; (b) the performance of a contract, when you engage doula services; (c) our legitimate interests in running and securing the website; and (d) our legal obligations under applicable law.

4. How long we keep it

Newsletter subscribers: until you unsubscribe. Client records: for the duration of the engagement plus seven years (to meet applicable accounting and tax-record obligations). Form submissions that do not lead to engagement: up to twelve months. Server logs: up to thirty days.

5. Your rights

You have the right to access, correct, or delete your data; to restrict or object to its processing; to data portability; and to withdraw consent at any time. To exercise any of these rights, email therese@howtobirthamother.com. If you are not satisfied with our response, you have the right to lodge a complaint with the data protection authority in your country of residence.

6. Cookies

This site uses strictly necessary cookies only (e.g., language preference, embedded booking iframe). We do not use advertising, analytics, or cross-site tracking cookies. The embedded Cal.com booking widget may set its own first-party cookies governed by Cal.com's policy.

7. Security

We take reasonable technical and organisational steps to protect your data, including encrypted transport (HTTPS), access controls on stored data, and secure hosting. No system is fully invulnerable; if a breach affects you, we will notify you within seventy-two hours as required by GDPR.

8. Children

This service is intended for adults. We do not knowingly collect personal data from anyone under sixteen.

9. Changes

We may update this policy. The “last updated” date at the top reflects the most recent change. Material changes will be communicated by email if you are a subscriber or client.

10. Contact

For any privacy-related question, write to therese@howtobirthamother.com.